Connecting Google Ads conversions

meetpiloot sends your conversions straight to Google Ads. Google then sees which clicks turn into real jobs, even when the visitor dismissed the cookie banner or only signs weeks later. You use the same moments as for Meta: new lead, qualified lead and sold, with the quote value. You choose them in the same place.

1. Connect your Google account

In meetpiloot, open IntegrationsGoogle Ads (conversions) and click Connect Google Ads. Sign in with a Google account that has access to the Google Ads account, and on the Google screen tick the permission to send conversions. meetpiloot gets only that permission. It does not read your ads, budgets or any other data.

2. Create one conversion action per moment

In Google Ads, create one conversion action for each moment you want to measure:

1. Goals → Conversions → Summary → Create conversion action, and choose only Offline conversions.
2. For the data source, choose skip this step and set up a data source later. meetpiloot sends the conversions itself, so you do not need to connect a product.
3. Turn on enhanced conversions for leads (method: Google tag) and accept the customer data terms.
4. Category Converted lead for sold, Qualified lead for qualified. Value: use different values for each conversion. Count: One. Conversion window: 90 days.
5. Open the action. You will enter the number after ctId= in the address bar, or the conversion type ID under Details, in meetpiloot in the next step. Pasting the whole address bar works too.

A new action can take a few hours before it can be reached. If the check says it cannot be found, try again later.

3. Enter your details in meetpiloot

• Google Ads customer ID: at the top right of Google Ads, next to your account name (for example 123-456-7890).
• Manager account ID: only if you work through an MCC account.
• Action: new lead, Action: qualified and Action: sold: the numbers from step 2.
• Confirm My visitors give consent if visitors to your site consent to ad measurement, for example through the cookie banner. Without that confirmation, Google uses the consent settings of your Google Ads account, and conversions from the EU may not be attributed.

Then click Check connection. Under Which moments do we send to Google Ads?, choose the stages in your pipeline and switch the conversions on.

Testing

Send a test enquiry through the configurator and check a few hours later in Google Ads, under Goals → Conversions, whether the action shows a conversion. Let the business know it was a test, so nobody follows up the lead.